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PRESS RELEASE

FOR IMMEDIATE RELEASE
October 9, 2007

Contact: American Diabetes Association
Sarah Bradley
sbradley@diabetes.org
703-549-1500, ext. 2231

Healthy Living Made Easy with New Diabetes Foodsmart e-Newsletter

American Diabetes Association and FoodFit.com team up to make food fun for those with diabetes

Alexandria, VA - For people with diabetes, the daily decisions they make about food can have an immediate impact on their health. The American Diabetes Association (ADA), together with The HealthCentral Network’s FoodFit.com, launched Diabetes Foodsmart today, a new e-newsletter designed to bring the fun back to food for those with diabetes.

Based on the success of the book Diabetes Fit Food, written by FoodFit founder and president Ellen Haas and published this spring by ADA, the bi-weekly Diabetes Foodsmart e-newsletter offers a fresh, simple, seasonal approach to food with tips and recipes for a healthy lifestyle. The e-newsletter segments include:

  • Healthy Choices – This section helps readers pick foods that meet their nutritional needs and explains why those choices are healthy for people with diabetes because of the foods’ nutrient values, carbohydrate and fat content, and more.
  • Meals to Savor – Nationally recognized chefs such as Alice Waters from Chez Panisse, Todd English of Olives, Annie Somerville from Greens and dozens more provide delicious recipes that meet ADA nutrition guidelines. Menus including appetizers, entrees, and salads, can be enjoyed by the entire family, not just the person with diabetes.
  • Live Your Life – This lifestyle section provides special guidance from the ADA for people with diabetes. The information assures readers that they can enjoy wonderful food while managing diabetes, and tells them how.

The newsletter will also include polls, top ten lists of favorite foods and ways to enjoy them, and other interactive elements. Each issue will focus on a seasonal theme, such as Late Summer Vegetables, Back to School, Tailgating, and the Holidays. In this way, the newsletter aims to provide information and ideas that fit into the reader’s daily life.

"Enjoying food can be a real issue for people with diabetes," commented Ann Albright, PhD, RD, President, Health Care & Education, American Diabetes Association. "Diabetes Foodsmart provides a practical approach to incorporating good foods into an overall healthy lifestyle without losing any flavor."

"We are thrilled to bring this new e-newsletter to people with diabetes looking for delicious, healthy food," says Haas, former Undersecretary of Agriculture for Food, Nutrition and Consumer Services. "FoodFit.com is all about creating food experiences that help readers live healthy, enjoyable lives, and this newsletter aims to provide a unique solution for those with diabetes."

For more information or to subscribe to Diabetes Foodsmart, visit www.diabetes.org/diabetesfoodsmart.

About the ADA

The American Diabetes Association is the nation’s premier voluntary health organization supporting diabetes research, information and advocacy. The Association's mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. Founded in 1940, the Association provides services to hundreds of communities across the country. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.

About The HealthCentral Network

The HealthCentral Network, Inc. (www.healthcentral.com) is a new and unique online offering, comprised of over 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in everyday and personal language people can understand and connect with at critical points in their lives. Each site provides timely, interactive, in-depth and trusted medical information (from Harvard Health among others), and connections to leading experts and thousands of people who share their related experiences and inspiration. The Company received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and the Health Care Standard of Excellence WebAward from the Web Marketing Association.

FoodFit.com joined The HealthCentral Network in November 2006, strengthening its emphasis on healthy living.

For more information, call Lucie Leblois at (703) 302-1053 or e-mail leblois@thcn.com.

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