Going out to eat is certainly a treat, but don't you sometimes feel torn over two or three entrées that all sound fantastic? I always wish that I could sample a few different dishes rather than committing all my calories to just one. Enough diners are interested in this tapas approach to eating that restaurants have taken notice. Many are now offering "small plates"basically large appetizers that customers choose from to create an entire meal.
The Incredible Shrinking Plate
To understand this trend from the restaurant perspective, we interviewed one of FoodFit's chefs, Nora Pouillon, of Restaurant Nora and Asia Nora in Washington, DC. Nora defines a small plate as "a more substantial appetizer". While most fish, meat or poultry servings in main dishes are six to eight ounces, the protein serving on a small plate is more like three ounces. Along with the smaller serving of meat or seafood, the small plate is garnished with a vegetable and a starch.
Nora likes this concept of eating because it gives the customer a greater variety in one meal, which she feels most people enjoy. For example, diners can start with a soup or substantial salad and then move on to a small fish course, followed by a petite plate of meat and come away feeling satisfied, but not stuffed.
This downsizing in portions is customer-driven. Diners aren't necessarily asking for these "small plates" by name, but when offered, they are ordering them. Nora says that three to four percent of her customers at Restaurant Nora are ordering a few appetizers in place of an entréea substantial enough number for her to begin introducing a large array of appetizers that she will, in fact, be calling "small plates". She's also talking about decreasing the price of her larger entrees at Restaurant Nora and creating small plates that are bigger and slightly more expensive than the current starter offerings at the restaurant. Because price changes are always sensitive, Nora plans to ease into the small plates concept while gauging her customers' reactions to it.
A Little of This and a Little of That
One of Nora's former disciples is Frederic Przyborowski of Bardeo, a Cleveland Park establishment in Washington, DC. Przyborowski defines small plates as similar to tapas, but slightly larger, with a couple more bites and a few more components to the dish. Fred, as he likes to be called, has created an entire menu around small plates. His explanation: "We like to make small plates so that people don't have to commit to an $18 entrée. They can sample different flavors and styles of cuisine."
The chef also noted that many people enjoy the range of appetizers on a menu, but feel limited once it comes to entrées. The small plate style of eating eliminates this problem. At Bardeo customers are ordering approximately three items off the menu (the same as sister restaurant Ardeo) and perhaps sharing the cheese course as well. Because the servings are smaller and cheaper, people are spending and eating less.
Fred thinks it's less work for a restaurant and more economical. You can serve a luxury item like foie gras in a two-ounce serving and charge $9, instead of the $30 price tag for the "large plate" option. One downside: there are more plates to clear, so it does make for an increased workload for the chef and staff.